ASIA R&D – a collaborative nexus that unites the research strengths of domestic and international universities with local governments and the business community. It is where knowledge and innovation converge to create and implement science – technology solutions addressing critical challenges in national and regional socio – economic development, while fostering creativity and advancing excellence in corporate governance.
To become a leading research center in Asia, providing consultancy on scientific solutions in economics, management, and the application of innovative technology, aimed at promoting sustainable economic growth for nations and localities.
To pioneer in the research and transfer of breakthrough scientific and technological solutions, contributing to addressing national and local economic challenges and promoting sustainable growth.
With an aspiration to create knowledge value, we attract and connect a global team of scientists united by the common mission of contributing their intellect for the development of the economy and community.
To commit to training and nurturing the next generation of scientists to ensure they continue to contribute and lead the development of science and technology in service of the national economy.
To provide advanced training to leaders and managers in the public administration sector, enhancing their capacity to access and apply advanced scientific solutions, international experience, and modern technology to optimize management effectiveness and policy planning.
Qualified
Research from ASIA R&D ensures consistent quality, aligns with the development orientation of the nation and localities, and at the same time brings high practical value and long-term sustainability.
Trailblazing
ASIA R&D constantly seeks creative solutions, integrates modern technology, and applies international best practices to meet the breakthrough development needs of each locality and nation.
Visionary
Gathering a team of leading experts and scientists in many fields, ASIA R&D focuses on strategic research and lifelong learning leadership training programs, constantly updating knowledge and technology to deliver outstanding value in both research and training.
ASIA R&D brings together a team of leading scientists and experts with extensive experience in management and professional activities in both the public and private sectors. We have participated in strategic consulting for local governments in many countries, contributing to orienting and promoting sustainable socio-economic development. With the mission of accompanying local leaders, we are committed to researching and proposing scientific solutions in economics, management, and technology application, aiming to create impetus for sustainable economic growth and comprehensive development.
Local economic development planning: building and implementing strategic plans to optimize local potential and resources for sustainable economic growth: Assessing the local economic status; Defining development vision and goals; Planning economic development spaces; Policies and mechanisms for investment attraction; Building economic infrastructure and smart cities; Monitoring, evaluating, and adjusting plans…
Local economic growth strategy: Building and implementing sustainable economic development plans, maximizing local potential and advantages to promote long-term growth: Developing and selecting new economic models; Selecting priority economic models and sectors; Building strategies to strengthen regional linkages; Building circular economy models; Developing key economic sectors; Developing the night-time economy as a new growth driver…
Strategy for developing key products and protecting intellectual property: Building local product brands; Developing value chains for products; Registering for intellectual property protection; Expanding consumer markets and enhancing competitiveness; Strategy for sustainable product development and environmental protection…
Local brand marketing strategy: Defining the identity and core values of the local brand; Building a local brand identity system; Building a multi-channel communication strategy: Digital communication, Promotion through events and direct activities, Traditional marketing; Positioning the local brand in the international market; Measuring effectiveness & adjusting strategy…
Tourism development strategy: Identifying tourism potential and advantages; Developing diverse tourism products; Promoting tourism promotion and advertising; Developing tourism infrastructure and services; Building a sustainable tourism strategy and ecosystem; Proposing solutions to enhance local and national tourism competitiveness…
Application of technology in public service management: Building centralized and interconnected databases among agencies; Digitizing and modernizing public administrative services; Enhancing safety, security, and transparency; Developing and applying Big Data and Artificial Intelligence (AI)…
Communication strategy to improve the efficiency of public service use: Building an effective information system and communication content; Promoting multi-channel communication about public services; Enhancing people’s experience and trust in public services; Building a strategy for cooperation with businesses and social organizations to disseminate information…
ASIA R&D is committed to providing comprehensive, practical, and feasible scientific solutions, contributing to promoting local economic development in a modern, sustainable, and internationally integrated direction.
Professor Dr. Ashraf has over 10 years of research experience in corporate branding and customer behavior. He graduated with distinction in France. He has held academic positions at numerous universities worldwide, including Aix-Marseille University and Kedge Business School (France), and is currently affiliated with the University of Manchester, UK. Professor Dr. Ashraf has also advised many multinational corporations on strategic development and organizational branding, including clients such as IBM France, public services related to the French Metro, and entities in Lahore, Pakistan.
As the Rector of the Talent School, University of Economics Ho Chi Minh City (UEH), Assoc. Prof. Dr. Tran Ha Minh Quan is a pioneer in driving the internationalization of higher education in Vietnam. He has played a pivotal role in developing globally standardized training programs, nurturing academic excellence, and strengthening international academic collaborations. With his strategic mindset and vision for global integration, he has positioned ISB as a leading institution in educational innovation and applied research, contributing to enhancing UEH’s reputation across the region and beyond.
Associate Professor Dr. Nguyen Thi Hong Hai is an Associate Professor of Tourism and Events at the University of Greenwich, London, United Kingdom. Her expertise covers customer behavior, destination management, heritage tourism, and events. With a portfolio of over 30 international research articles and projects, She has made significant contributions to studies on tourist behavior, local community attitudes towards tourism, cultural heritage preservation, and event organization. She has also spearheaded prominent research projects, including the SHARE project on cultural heritage in Europe and tourism studies in Vietnam and Italy.
With over 20 years of experience in brand strategy consulting and marketing for both localities and enterprises, Assoc. Prof. Dr. Vo Thi Ngoc Thuy is a leading expert in the field of strategic communication and place branding in Vietnam. She holds two Master’s degrees in Service Management and Marketing, and earned her Ph.D. in Marketing in France. Dr. Thuy previously lectured at Aix-Marseille University and Kedge Business School, and currently serves as the Ambassador of the French Marketing Association in Vietnam. With more than 15 years of experience in management across various organizations including the Ho Chi Minh City Department of Tourism, Vietnam National University–HCMC, and Hoa Sen University, she has led and advised numerous projects on economic development and brand building for major localities and enterprises.
She is a marketing expert with over 10 years of in-depth research on online consumer behavior and digital branding. She earned her Ph.D. in Korea and has published numerous papers in reputable international journals as well as presented at leading academic conferences. Her research focuses on consumer–brand interactions in digital environments, factors influencing online purchasing decisions, and strategies for digital brand communication. She also serves as a peer reviewer for several international journals.
Dubbed the “Female General of Vietnam’s Tech Industry,” she has over 20 years of extensive experience in strategy, management, and public relations. Her leadership career includes roles at global technology and media corporations, notably as the Country Manager of Viber Vietnam, COO/CEO of Yeah1 Group, and Chairwoman of Yeah1 Edigital, where she had international management responsibilities. Currently, she is a PhD candidate in Generative Artificial Intelligence (Generative AI), researching its application in business innovation. She bridges the gap between academia and real-world practice to drive breakthrough transformations in the industry.
He serves as Head of the Department of Business Administration at the International University – Vietnam National University Ho Chi Minh City (VNU-HCM). A leading researcher in human resource management, organizational behavior, and sustainable development, his primary focus is on Green Human Resource Management (Green HRM). He is an editorial board member for, and an independent reviewer for, prestigious international journals. He has authored 22 international articles in Scopus and ISI-indexed journals, with several key publications appearing in Tourism Management. Furthermore, he has been a recipient of the Science and Technology Award from the Ministry of Education & Training for many years.
He currently serves as the Vice Dean of the Faculty of Business Administration at the University of Economics and Law (UEL), Vietnam National University Ho Chi Minh City (VNU-HCM). He has over 15 years of experience in teaching, research, and consulting within the fields of business administration, marketing, and innovative entrepreneurship. He has led and been a member of numerous scientific research projects at both ministerial and institutional levels. His notable work includes research on tourism service experiences; tourism brand development for the Ho Chi Minh City region and the Mekong Delta; and proposing mechanisms to support innovative startups, which have demonstrated many excellent practical applications.
Holding a PhD from Japan, she is an expert in Communication Management & Customer Experience. She brings over 15 years of experience in marketing, communications, and customer experience management, gained from working with multinational corporations and educational institutions such as PepsiCo Vietnam, Ology, and Hoa Sen University. Her consulting expertise covers marketing strategy, brand building, sales system development, and customer experience optimization. Currently, she acts as a strategic advisor to numerous businesses, helping them enhance their competitiveness and achieve sustainable development.
He is an expert in Strategic Management, Business Start-up, and Development, with over 17 years of leadership and teaching experience. He has held key positions in strategic planning, Marketing, product development, and business development within major real estate and investment corporations. His research delves into strategic behavior, linguistic analysis in competitive contexts, and start-up decision-making. He has authored numerous publications in prestigious journals and presented his work at international conferences. Notably, he received the ‘Most Inspiring Research’ award from the European Academy of Management (EURAM).
He is currently a lecturer at the Vietnamese-German University (VGU), where he specializes in teaching and research in Robotics and Autonomous Systems. He possesses over 10 years of experience and profound expertise in mathematical control, particularly as applied to Unmanned Aerial Vehicles (UAVs) and autonomous robots. He has authored numerous publications in prestigious international journals, including Mechanical Systems and Signal Processing and Nonlinear Dynamics, among others. His research focuses on the design of advanced, robust, and adaptive control algorithms for uncertain environments, thereby enhancing system performance and yielding significant contributions with practical, real-world applications.
He is an expert consultant specializing in product development, brand strategy, customer service, and distribution channel management. With over 15 years of experience in research and training, he formerly served as Vice Dean of the Institute of International Education and Director of International Programs, overseeing joint initiatives with VATEL (France) and De Montfort University (UK). He has authored over 30 domestic and international research publications and has been a key member of numerous ministerial and local-level projects focused on branding and smart tourism. Furthermore, he acts as a consulting partner for major organizations such as VCCI (Vietnam Chamber of Commerce and Industry), Samsung, Lotte, and KVAC.
She is an expert in Public Management and Public Administration, with over 14 years of experience working in Party agencies, government authorities, and educational institutions such as the Party Committee of District 8, the Ho Chi Minh City Department of Tourism, and Hoa Sen University. This extensive background has provided her with profound expertise in these fields. She has been involved in numerous research and consulting activities focusing on administrative reform, organizational structuring, and university governance. Her notable projects include contributions to the Ho Chi Minh City Tourism Development Strategy, conducting statistical surveys on tourism indicators, and participation in the tourism development linkage project between Ho Chi Minh City and Vietnam’s Northwestern provinces.
Ms. Vi is an expert consultant specializing in Local Branding, Service Development, and Sustainable Tourism. She has over 8 years of practical consulting and research experience, during which she has published 22 domestic and international research works. Additionally, she brings over 10 years of teaching experience from prestigious institutions such as the University of Economics and Law (UEL), Saigon University, and the College of Foreign Economic Relations. Holding a Master’s degree, Ms. Vi is also a key member of numerous Vietnam National University-level and local-level research projects. Her notable contributions include involvement in tourism development for Ho Chi Minh City and Thu Duc City, tourism brand building for Long An Province, and a medical tourism project.
She is an expert with over 10 years of research and consulting experience in the fields of Marketing Communications and Sustainable Tourism Strategy. Currently, she serves as Head of Discipline for domestic and international training programs, including those at the University of Economics and Law (UEL), and programs in Vietnam affiliated with Birmingham City University (BCU) and the University of Gloucestershire (UOG). She has authored over 10 research publications and has been involved in numerous ministerial and provincial-level research projects and initiatives. Her notable contributions include work on the Long An tourism brand development strategy, the Ho Chi Minh City – Mekong Delta regional tourism linkage, agritourism projects, and the ‘New Rural Development’ program. Additionally, she collaborates with businesses to deliver communications training.
With over 15 years of experience in the creative field, he is an expert in brand design and the production of advertising films. He has held key roles such as Creative Director, Art Director, and Visual Strategy Advisor for numerous major brands and events. He is a Silver award recipient at the Vietnam Young Lions competition and the winner of the ‘Tác Giả Lừng Danh’ (Famous Creator/Author) competition. Furthermore, he has represented Vietnam in prominent cultural exchange programs like JENESYS and SSEAYP. He possesses a refined aesthetic sensibility and a gift for emotive visual storytelling, enabling him to create distinctive work that deeply resonates with audiences and clients.
She has over 20 years of experience in finance, educational management, and business operations. She has held management positions at major organizations such as Nguyen Hoang Education Group, Viettel Post, and Hoa Sen University. Before becoming the Director of the Institute, she served as Head of the Finance and Accounting Department at Hoa Sen University, where she was responsible for budgeting strategy, financial management, and investment project implementation. She has extensive experience working with international auditing firms and providing financial strategy consulting for senior executives. She is committed to fostering stronger connections between researchers, experts, and business practice.
She holds a Master’s degree in Marketing and Brand Management from the United Kingdom. She has three years of experience in Marketing and International Admissions Consulting, where she was responsible for developing and implementing communication campaigns and brand strategies for the joint training program between the University of Economics and Law and Birmingham City University. She excels at connecting students with international learning environments, understanding learner psychology, and aligning with the requirements of foreign academic programs. Her creativity and deep insight into the education market enable her to achieve high efficiency and impact in her work.
